YourBrand™

Lead Self • Lead Teams • Lead Change

BRAND-SPECIFIC LEADERSHIP

Your brand differentiates you from the competition. But what about your leaders? Are they building your leadership brand?

Our unique YourBrand™ framework takes a Brand‑Specific approach to leadership development, which is shown to:

  • Create a distinct leadership culture that’s aligned to your brand and business strategy 1
  • Define and build the leadership competencies that deliver results 1
  • Drive employee engagement through brand connection, building ambassadors for the brand 2-4

YourBrand™ also extends the traditional approach of Values Based Leadership and values alignment – as your brand is more than just values – to enable the connection of employees’ personal leadership brands and the corporate brand, to drive employee‑brand engagement. 5,6

YourBrand™ Brand-specific Leadership

Your brand differentiates you from the competition. But what about your leaders? Are they building your leadership brand?

Our unique YourBrand™ framework takes a Brand‑Specific approach to leadership development, which is shown to:

  • Create a distinct leadership culture that’s aligned to your brand and business strategy 1
  • Define and build the leadership competencies that deliver results 1
  • Drive employee engagement through brand connection, building ambassadors for the brand 2-4
YourBrand™ Brand-specific Leadership

YourBrand™ also extends the traditional approach of Values Based Leadership and values alignment – as your brand is more than just values – to enable the connection of employees’ personal leadership brands and the corporate brand, to drive employee‑brand engagement. 5,6

ADD CONTEXT TO CONTENT​

Leadership is continually ranked in the top two challenges facing organisations, both globally and locally; strong leadership skills are critical to business success.

However, most leadership development programmes lack the context required to deliver to business expectations. Generic training results in generic leadership!  5-8

YourBrand™ adds context to content in a unique way, personalising every module to YOUR brand, industry, business structure AND individual teams.

Plus, unlike other leadership development programmes, it’s not just the presentation slides that are customised. All our professionally designed workshop materials are personalised too!

Brand-specific Leadership

Leadership is continually ranked in the top two challenges facing organisations, both globally and locally; strong leadership skills are critical to business success.

However, most leadership development programmes lack the context required to deliver to business expectations. Generic training results in generic leadership!  5-8

 

Brand-specific Leadership

YourBrand™ adds context to content in a unique way, personalising every module to YOUR brand, industry, business structure AND individual teams.

Plus, unlike other leadership development programmes, it’s not just the presentation slides that are customised. All our professionally designed workshop materials are personalised too!

BUILD LEADERS AT ALL LEVELS

Focusing on leadership as an organisational capability, rather than just the development of individual leaders, builds your leadership pipeline – your next generation of leaders. Your leadership bench.

Organisations that invest in transformational leadership development across their business have also been shown to be 2.4x more likely to be successful in achieving their objectives.9

They’re also delivering on employee engagement, retaining/attracting talent, driving team effectiveness, cross-team cooperation and integration, innovation, agility, increased productivity… and profitability.

Investing in leadership drives financial return.

Drotter Leadership Pipeline

Focusing on leadership as an organisational capability, rather than just the development of individual leaders, builds your leadership pipeline – your next generation of leaders. Your leadership bench.

Drotter Leadership Pipeline

Organisations that invest in transformational leadership development across their business have also been shown to be 2.4x more likely to be successful in achieving their objectives.9

They’re also delivering on employee engagement, retaining/attracting talent, driving team effectiveness, cross-team cooperation and integration, innovation, agility, increased productivity… and profitability.

Investing in leadership drives financial return.

DEVELOP INSIGHTFUL SKILLS

At the heart of everything we do is Insights Discovery, the world leading preference‑based learning system that’s based on the work of renowned psychologist Dr Carl G Jung, and supported by over 100 years of psychological research.

We’ve combined the power of the Insights Discovery system with the best of the latest thinking in the skills critical to leadership performance, including:

  • Emotional and social intelligence
  • Coaching and mentoring
  • Managing conflict
  • Team effectiveness
  • Inspirational leadership
  • Taking control of stress
  • … and more

All personalised to the context of your business – and delivered with the simplicity, effectiveness, and practical delivery that we are known for.

At the heart of everything we do is Insights Discovery, the world leading preference‑based learning system that’s based on the work of renowned psychologist Dr Carl G Jung, and supported by over 100 years of psychological research.

We’ve combined the power of the Insights Discovery system with the best of the latest thinking in the skills critical to leadership performance, including:

  • Emotional and social intelligence
  • Coaching and mentoring
  • Managing conflict
  • Team effectiveness
  • Inspirational leadership
  • Taking control of stress
  • … and more

All personalised to the context of your business – and delivered with the simplicity, effectiveness, and practical delivery that we are known for.

DELIVER YOUR SKILLS PLAN

As a SETA accredited training provider, YourBrand™ has been specially designed to be delivered as part of an integrated skills development programme.

YourBrand™ complies with all the skills development requirements of the BBBEE scorecard.

This means that you can not only claim 100% of your spend with us towards the Skills Development portion of your scorecard, you can also apply for discretionary and PIVOTAL grants for any credit‑bearing programme we develop for you!

There’s also innovation in the assessment process, with every assessment purposely developed to be relevant and designed for ease of use – that’s part of the magic of our YourBrand™ framework.

It’s logical!

ST-AND SETA Accredited

As a SETA accredited training provider, YourBrand™ has been specially designed to be delivered as part of an integrated skills development programme.

YourBrand™ complies with all the skills development requirements of the BBBEE scorecard.

This means that you can not only claim 100% of your spend with us towards the Skills Development portion of your scorecard, you can also apply for discretionary and PIVOTAL grants for any credit‑bearing programme we develop for you!

ST-AND SETA Accredited

There’s also innovation in the assessment process, with every assessment purposely developed to be relevant and designed for ease of use – that’s part of the magic of our YourBrand™ framework.

It’s logical!

THINK ROI

Traditionally, creating a highly personalised leadership development programme would be expensive, either in terms of the internal resources required to build the programme, or the fees of an external consultancy.

As well as driving financial performance, YourBrand™ is also designed to increase your return on investment by providing a highly personalised, contextual programme with no development costs.

YourBrand™ has built in R.O.I!

ROI Calculation

MODULAR FLEXIBILITY

YourBrand™ has been designed with flexibility in mind:

  • Modular framework enables complete flexibility in implementation – modules can be combined according to seniority of employee, team, business unit and/or strategic need
  • Modules can also be delivered as standalone training as part of an employee’s Personal Development Plan

Your complete solution to employee development.

LEAD SELF • LEAD TEAMS • LEAD CHANGE

We believe that everyone is a leader – with our without a title – so YourBrand™ is built around three pillars of leadership: Lead Self, Lead Teams, and Lead Change.

Our personalised approach, and the ‘stickiness’ of the Insights Discovery language of colour, ensures that this is not a programme easily forgotten about back at work.

Every workshop is built to enable delegates to unpack their perspectives, behaviours and preferences in a proven, constructive way.

And, we’ll work with your brand essence to personalise the name of the programme, accompanying binder, and workshop materials…

It’s your brand after all!

YourBrand™ binder
REFERENCES:
  1. Intagliata, J., Ulrich, D., Smallwood, N. (2000). Leveraging leadership competencies to produce leadership brand: Creating distinctiveness by focusing on strategy and results. Human Resources Planning, 23(4).
  2. Morhart, F.M., Herzog, W., Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73.
  3. O’Boyle, E., Adkins, A. (2015). Super Bowl ads don’t make a brand. Gallup Business Journal. (gallup.com).
  4. Arruda, W (2013). Three steps for transforming employees into brand ambassadors. Forbes Leadership. (forbes.com).
  5. Ulrich, D., Smallwood, N. (2007). Leadership brand: Developing customer-focused leaders to drive performance and build lasting value. Boston, MA: Harvard Business School Press.
  6. Ulrich, D., Smallwood, N. (2008). Aligning firm, leadership, and personal brand. Leader to Leader, 2008(47).
  7. Gurdjian, P., Halbeisen, T., Lane, K. (2014). Why leadership development programs fail. McKinsey Quarterly, (mckinsey.com).
  8. Gagnon, S., Collinson, D. (2014). Rethinking global leadership development programs: The interrelated significance of power, context and identity. Organization Studies, 35.
  9. McKinsey & Company (2010). Transformational change survey. McKinsey Quarterly. (mckinsey.com).
  10. Charan, R., Drotter, S. J., Noel, J,L. (2001). The leadership pipeline: How to build the leadership-powered company. San Francisco: Jossey-Bass.