Reimagined, for now!
BUILDING YOUR LEADERSHIP BRAND
- Ulrich, D., Smallwood, N. (2007). Leadership brand: Developing customer-focused leaders to drive performance and build lasting value. Boston, MA: Harvard Business School Press.
- Ulrich, D., Smallwood, N. (2008). Aligning firm, leadership, and personal brand. Leader to Leader, 2008(47).
- Morhart, F.M., Herzog, W., Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73.
- O’Boyle, E., Adkins, A. (2015). Super Bowl ads don’t make a brand. Gallup Business Journal. (gallup.com).
- Arruda, W. (2013). Three steps for transforming employees into brand ambassadors. Forbes Leadership. (forbes.com).
- Gallup (2013). State of the global workplace: Employee engagement insights for business leaders worldwide. (gallup.com).