Workshops
Reimagined, for now!
BUILDING YOUR LEADERSHIP BRAND
Our signature workshop, BUILDING YOUR LEADERSHIP BRAND, continues the journey of self‑awareness through understanding – and clearly defining – personal purpose, vision, mission, values, strengths, opportunities for development, and personal leadership development action plan.
It extends the traditional approach of Values Based Leadership and values alignment – as your brand is much more than just a set of values – to Brand‑Specific Leadership and the connection of your employee’s personal leadership brands and the corporate brand.1,2
By connecting your two most important assets – your brand and your people:
- Everyone understands how their unique talents and abilities deliver results
- Employee-brand engagement builds ambassadors for the brand 3-5
- Everyone is clear what your corporate brand STANDS FOR and what makes it STAND OUT from the competition
…after all, if your employees don’t know your brand promise, they certainly won’t be able to deliver to it!
KEY OUTCOMES
- Defines WHO we are, HOW we interact with others, and WHY we do what we do
- Builds authenticity and authentic self-leadership
- Creates a clear definition of personal brand identity, distinctiveness, and the value of contribution
- Introduces the Insights Discovery Leadership Effectiveness model
- Drives customer‑focussed employee behaviour
- Builds brand ambassadors through employee‑brand engagement
- Creates a customer‑centric culture built around the organisational brand
- Develops an action plan for self‑development
FORMAT
- A 2-day workshop delivered as 4 x 3hr virtual sessions
- Available as a standalone workshop, or as part of a SETA accredited skills programme
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REFERENCES:
- Ulrich, D., Smallwood, N. (2007). Leadership brand: Developing customer-focused leaders to drive performance and build lasting value. Boston, MA: Harvard Business School Press.
- Ulrich, D., Smallwood, N. (2008). Aligning firm, leadership, and personal brand. Leader to Leader, 2008(47).
- Morhart, F.M., Herzog, W., Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73.
- O’Boyle, E., Adkins, A. (2015). Super Bowl ads don’t make a brand. Gallup Business Journal. (gallup.com).
- Arruda, W. (2013). Three steps for transforming employees into brand ambassadors. Forbes Leadership. (forbes.com).
- Gallup (2013). State of the global workplace: Employee engagement insights for business leaders worldwide. (gallup.com).
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