Workshops

Reimagined, for now!

BUILDING YOUR LEADERSHIP BRAND

Building Your Leadership Brand
Brand-specific Leadership

KEY OUTCOMES

FORMAT

REFERENCES:

  1. Ulrich, D., Smallwood, N. (2007). Leadership brand: Developing customer-focused leaders to drive performance and build lasting value. Boston, MA: Harvard Business School Press.
  2. Ulrich, D., Smallwood, N. (2008). Aligning firm, leadership, and personal brand. Leader to Leader, 2008(47).
  3. Morhart, F.M., Herzog, W., Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73.
  4. O’Boyle, E., Adkins, A. (2015). Super Bowl ads don’t make a brand. Gallup Business Journal. (gallup.com).
  5. Arruda, W. (2013). Three steps for transforming employees into brand ambassadors. Forbes Leadership. (forbes.com).
  6. Gallup (2013). State of the global workplace: Employee engagement insights for business leaders worldwide. (gallup.com).