It’s the perfect book to get your whole team talking the same language.
You can find it on amazon.com or, thanks Marty, it’s available on slideshare.
Whether we’re helping companies align their own brand, or helping you to create your own Personal Leadership Brand we use the same langue. Purpose, Vision, Mission, Differentiator… Brands are like people, and people are like brands!
We also recommend Marty’s other great books on branding, including The Brand Gap, Zag, and The Brand Flip.
If you work with brands, find brands fascinating, or simply enjoy a good, easy to read book… check him out.