We spent a lot of time on the design of our materials format. Everything was defined to the finest detail – especially ensuring that most of the ‘writing’ was on the right side of the binder. Makes sense eh?
From our first YourBrand™ workshop there was something that didn’t quite work… we’d not considered one important barrier to learning. A right-handed binder for left-handed delegates.
So, thanks to the ‘muse inspiration and ideas’ from Marly-Paige Petersen from Capfin, here we are with the world’s first left-handed workshop binder… well according to Google anyway.
Response has been amazing, we’ve even had requests from ‘righties’ to try it out as well.
Rock innovation. And Rock Marly. It’s YourBrand™ after all.