Making Meetings Matter


In most organisations, meetings are seen as a complete waste of time.

However, when they’re structured and managed properly, meetings can be the most productive way for groups or teams to share information, collaborate and make decisions.

Our MAKINGS MEETINGS MATTER workshop takes a holistic approach, as everyone in the meeting – not just the meeting organiser – has a role to play in how successful the meeting is.

Everyone should understand the fundamentals of an effective meeting,  how to ensure they achieve their goals every time they meet, understand the psychology of unproductive meetings and how to positively influence efficiency and effectiveness.

Key Outcomes

  • Builds an understanding of the communication process, the barriers to effective communication and the importance of the use of language and different media
  • Extends the Insights adaptation, connection and rapport approach
  • Develops active/empathic listening skills
  • Enables the use of feedback to deepen the understanding of communication
  • Introduces the Insights Simply Connect communications model and the G-FIVE guided communications process
  • Develops a strategy for effective meetings and team interactions
  • Analyses the importance of effective communication for enhanced collaboration
  • Evaluates the structure of reports and presentations by target audience to ensure improved receptivity
  • Builds presentation skills and confidence
  • Introduces the S.T.A.R technique for concise and effective information delivery
  • Can be delivered with an enhanced influencing skills component based on our Selling Ideas Insights methodology, the psychology of influence and framing the conversation

SETA Accredited Course

MAKING MEETINGS MATTER can be delivered on its own as a half-day non-accredited workshop, or seamlessly integrated into any of our SETA Accredited courses – that’s the flexibility of our YourBrand™ Framework.

As managing meetings is one of the key outcomes of Unit Standard 12433: Use communication techniques effectively, it’s automatically included in our communications course.


  1. Wisembly (2016). The cost of unproductive meetings. (
  2. Romano, N.C.,  Nunamaker, J.F. (2001). Meeting Analysis: Findings from Research and Practice. Proceedings of the 34th Hawaii International Conference on System Sciences.
Steve AndrewsMaking Meetings Matter