Across every business function, creative thinking is central to solving complex problems, developing new strategies, facilitating innovation and driving change.
Bringing those ideas to life requires both critical thinking – the review and evaluation of information – and systems thinking – considering the bigger picture and how things influence one another – to ensure that the decisions we make are informed, well-reasoned and justifiable: effective decision making.
Creative thinking is not a talent, it is a skill that can be learnt. But it doesn’t mean brainstorming! Despite its popularity, it’s not the most effective way to think creatively.
Unfortunately, the human brain is not designed to be creative. It’s power comes from forming patterns and sticking to them. So brainstorming tends to rehash, reword and build off existing ideas.
It also promotes collaborative fixation, the tendency for individuals to follow the dominant idea or pattern of thinking in the group, reducing the possibility of new, innovative ideas.1
Once our thinking pathways are established, it’s much harder to step off the path and explore a different route.
Our approach builds on the work of Edward de Bono, who introduced the concept of lateral thinking in the 1970s, combined with a rational and patterned way of programmed thinking.
INNOVATION & CREATIVE THINKING introduces our 8-TYPE THINKING™ model, which combines Jungian psychology and Kolb’s learning styles with critical and creative thinking models.2-5
It’s the combination of these different thinking styles that delivers results.