Our signature workshop, DEVELOPING YOUR LEADERSHIP BRAND, continues the journey of self-awareness through understanding – and clearly defining – personal purpose, vision, mission, values, strengths, opportunities for development etc.
It extends the traditional approach of Values Based Leadership and values alignment – as your brand is much more than just a set of values – to Brand-Specific Leadership, and the connection of employee’s personal leadership brands and the corporate brand.1,2
By connecting your two most important assets – your brand and your people:
- Everyone understands how their unique talents and abilities deliver results
- Employee-brand engagement builds ambassadors for the brand3-5
- Everyone is clear what your corporate brand STANDS FOR and what makes it STAND OUT from the competition
…after all, if your employees don’t know your brand promise, they certainly won’t be able to deliver to it!