We all crave communication and engagement, especially during times of change.
However, many managers and leaders mistakingly think that if there is nothing to announce, there’s nothing to say. But left to their own devices, people make things up. And they rarely get it right!
Communicating the reasons and benefits, describing the process and providing regular updates helps the cultivation of teams that thrives on change.
It’s essential to remember that everyone responds to change differently, with different drivers that motivate them and different communication needs.
To get everyone excited about change and willing to be a part of that change, balanced communication is essential.
Companies that get it right – with high effectiveness in change management and communication – are three and a half times more likely to significantly outperform their industry peers.1