YourBrand™

The
Modules

Change & Communication

Overview

We all crave communication and engagement, especially during times of change.

However, many managers and leaders mistakingly think that if there is nothing to announce, there’s nothing to say. But left to their own devices, people make things up. And they rarely get it right!

Communicating the reasons and benefits, describing the process and providing regular updates helps the cultivation of teams that thrives on change.

It’s essential to remember that everyone responds to change differently, with different drivers that motivate them and different communication needs.

To get everyone excited about change and willing to be a part of that change, balanced communication is essential.

Companies that get it right – with high effectiveness in change management and communication – are three and a half times more likely to significantly outperform their industry peers.1


Key Outcomes

  • Reviews current communication strategy in relation to efficacy and best-practice change programmes
  • Analyses the three catalysts for change and change leadership
  • Defines the importance of communication and change management
  • Evaluates individual, team and organisational brarriers to effective communication
  • Develops a communican strategy to to internal and external stakeholders
  • Introduces the Insights Discovery 4P Communications Model to drive balanced communication to all stakeholders
  • Defines the process for continious feedback and review of the communication process

SETA Accredited Course

CHANGE & COMMUNICATION is available as a standard workshop or a SETA Accredited course, aligned to Unit Standard 264408: Manage and improve communication processes in a function.


REFERENCES:

  1. Towers Watson (2014). How the fundamentals have evolved and the best adapt: Change and communication ROI study. (towerswatson.com)
  2. PMI (2013). The high cost of low performance: The essential role of communications. (pmi.org)
Steve AndrewsChange and communication