We all have our own personal brand, whether we consciously manage and shape it… or allow others to do it for us.
In fact research suggests that less than 15% of us have clearly defined our personal brand, with less than 5% of us living it consistently at work – each and every day.8
Your personal leadership brand is your identity and distinctiveness as a leader. By understanding – and clearly defining – your purpose, vision, mission, strengths, opportunities etc., it brings great focus to WHO you are and HOW you are.
Lead self – or self-leadership – is knowing who you are, what you can do, where you are going and why, combined with the ability to self-manage your communication, emotions and behaviour on the way to getting there.9 It’s is the essential foundation to any leadership development or executive coaching programme.10
YourBrand™ is designed to connect people and brand – enabling everyone to understand how their unique talents and competencies deliver results. It’s about connecting the personal with the corporate.