Insights Discovery…

Immediate impact, endless possibilities

The 4 Colour Model…

The Insights Discovery model is based on the extensive research of Swiss psychologist Dr Carl Jung and the subsequent work of Dr Jolande Jacobi, one of his leading students.

In “Psychological Types” (1921) Jung’s typology was centred around the concept of different psychological ‘energies’ that gave a different, unique perspective on situations and created our personalities.

He identified three distinct sets of preferences that combine with different intensities to create our unique personalities…

The Attitudes: The way we react to outer and inner experiences.

The Rational Functions: How we make decisions.

The Irrational Functions: How we take-in and process information.

The Preferences…

The first two preferences are referred to as attitudes and describe our general orientation of interest with the external world, people, and activities (Extraversion) or the internal world, thoughts and feelings (Introversion).

We all use both of these approaches to the world with varying intensities at different times, but most of us have an overall preference that we use most of the time.

The second pair of preferences are referred to as the rational functions, how we make decisions, how we judge a situation.

Thinking is objective and logical, with personal feelings put aside until a detached, analytical decision has been made.

Feeling is subjective, based on personal values and consideration of others affected by the decision.

Both are rational, judging processes and we all have the capacity to use both functions. However, we all have a preference: where we go to first in making our decisions.

The final pair of preferences were referred to by Jung as the irrational functions. This doesn’t mean illogical, simply more instinctive. It’s how we perceive, the way we take in information.

Sensing takes in information in bits and pieces, depends on all five senses ,and is clear and practical. It’s like building a jigsaw puzzle out of the here and now.

Intuition is typically more future-oriented and more conceptual, forming patterns to make new connections. It’s that sixth-sense feeling that appears like a ‘hunch’.

Sensation establishes what is actually present, thinking enables us to recognise its meaning, feeling tells us its value, and intuition points to possibilities…

Dr Carl G Jung

Polar Opposition – The Driving Dynamic of Preferences
These different attitudes and functions operate around the dynamic tension of polar opposites.

If Thinking is dominant, then its corresponding opposite, Feeling, is automatically the inferior function.

It’s the interactions between these attitudes and functions that produce Jung’s psychological types.


Insights Discovery translates this theory into a simple, accessible, and practical four colour model to understand an individual’s style:

Cool Blue – Introverted Thinking
Fiery Red – Extraverted Thinking
Earth Green – Introverted Feeling
Sunshine Yellow – Extraverted Thinking

All the colour energies have equal value, and everyone will use all four to varying degrees. It’s the different mix of the four colour energies that makes everyone unique.


The Insights Wheel was inspired by Jolandi Jacobi (The Psychology of C.G. Jung, 1942) who placed the four functions around a wheel in both extraverted and introverted attitudes, creating eight attitudinal-functions.

The Insights 8-type Wheel shows the eight primary insights types, created by the balance of an individual’s colour energy preferences, as a faithful reproduction of Jung’s work. Each of the 8 types has a different view of the world depending on their dominant attitudinal‑function.

The Discovery system ultimately develops into 72 Sub‑Types, within which there are an infinite number of colour variations to represent the uniqueness of each individual.

The Learning Experience…

The Insights Wheel also takes centre stage in our workshops, providing a unique and highly effective way of understanding the system and the dynamics between people.

Unlike other psychometric profiling tools, the Insights Discovery Personal Profile is not the end, it’s the beginning of a journey of personal, team and leadership development.


Our exclusive YourBrand™ leadership development programme is powered by Insights Discovery.

Find Out More 

Steve AndrewsThe Model